'Imagine If They Worked Together.' That is the slogan of a big poster advertising campaign by... Actually I've never noticed (isn't advertising wonderful?), but I imagine it's one of those huge, exotically named finance companies, and I imagine the aim is to justify some massive corporate gobble-up or merger (somehow I doubt if LloydsTSBHBOS is running this one). The posters show two supposed creative geniuses, and ask us to imagine if they worked together, and we no doubt are supposed to think Gosh yes wouldn't that have been great? Salvador Dali and Andy Warhol feature on one poster, so let's imagine what it would be like if they worked together. Personally I imagine they'd cook up a grand scheme to make a monkey of the art market and gain yet more money for production-line tripe - pretty much business as usual then. Another poster shows Bob Dylan and John Lennon. If they worked together, the result would probably have been, at best, an amusing jam session rather than any kind of creative collaboration.
Of course the campaign is based on just the kind of crass misconception you'd expect from advertising 'creatives', as they're ironically called. It rests on a mathematical conception of creativity: Dali good, Warhol good, Dali+Warhol double good. That may be how advertising works - but look at advertising. And look at art.