Wednesday, 15 June 2011
Roll On 2013
As I've remarked before, when it comes to the Olympics - or rather London 2012TM, all rights reserved - you truly couldn't make it up. Now it seems they're determined to stop anyone else attaching the date to another event, even if it's wholly unrelated and, as in this case, the date's rather essential to the project (distinguishing it from, say, the Great Exhibition 1851). Perhaps this corporate bruiser approach explains why the recent BBC4 comedy drama was called Twenty Twelve, not 2012 - I did wonder. The crazed brand manager in Twenty Twelve, so memorably played by Jessica Hynes, was clearly pretty close to the mark. Roll on 2013. And meanwhile I guess we'll just have to call 2012 something else - any suggestions?