Wednesday, 16 November 2011
The Knight of the Plastic Window
The 'home improvement' company called Anglian - plastic windows and so very much more - occasionally telephone me at home. It's surprising how often they happen to be in the area and on the lookout for homes in which to fit their plastic windows at a special reduced rate. Surprising, too, how often I fill in consumer surveys then clean forget all about having done so. If I allow the conversation to proceed, they will ask how many windows I would, in an ideal world, have replaced with plastic - one? Two? Three? Four? 'Sir/madam,' I reply, 'in an ideal world I would at this moment be reclining in the sun on a bed of wild thyme surrounded by nectaring blue butterflies...' Actually I don't of course - I've usually hung up with a polite 'Thank you' before they've so much as shown their hand. But now I understand Anglian's persistence. Anglian Home Improvements are 'on a home improvement crusade'. I saw one of their vans this morning (in the area again! What are the chances?) and there it was, proudly emblazoned on the side: 'Anglian Home Improvements. On a home improvement crusade.' This mission statement was illustrated by a large image of a vaguely medieval-looking warrior type on a warlike prancing steed. Needless to say, no Christian iconography was to be seen - no red cross on a white ground here, but a vague inverted V, white on blue. This blue knight is on a decidedly cross-free crusade. In an ideal world, indeed, it would be better called a 'fenestrade'. And so very much more.