Tuesday, 11 August 2009
A Heartening Survival
It's somehow reassuring that, in times when all around is changing at bewildering speed, some things stay resolutely the same. This ad, consisting of a chunk of filched copy slapped down in the clunkiest layout available, with a photo that was dated even when it was taken, has turned out to be, in terms of longevity, the most successful newspaper ad ever (probably). So much for the pretensions of the big-money big-ego con artists and bullmongers of the advertising 'profession'.