Saturday, 22 July 2017

The Poetry of Labels

I've just been cleaning the oven with a product that, the label assures me, 'laughs in the face of baked-on food. Without the need for rubbing, scrubbing or agitating, it dissolves stubborn baked-on grease, oil and fat within minutes... Simply sponge or brush on and after five minutes wipe off for [a] gleaming, sparkling oven every time.' The Directions include the soothing injuction, 'Leave to dwell for five minutes.' I like that 'dwell'...
  Needless to say, far from laughing in the face of baked-on food, this cleaner sighed weakly and capitulated. Even with a deal of rubbing, scrubbing and agitating, it left behind a black impasto of rock-hard gunk, from which only the major promontories had been rubbed, scrubbed and agitated away. Not a gleam or a sparkle to be seen, and if there was any laughing, it was the gunk laughing in the face of the puny oven cleaner that promised to much. I covered the bottom of the oven with a patented liner (that also promises much) and hoped for better days.
 

7 comments:

  1. A marketing world that promises so much and then disappoints! A Quisling of a cleaner. Recalcitrant triumphalist gunk and a geography of frustration. I think this is a paradigm of modern life and that there's material here for a mini-series.

    ReplyDelete
  2. NaHCO3 + a little H2O. Make a paste and lash it on. Pour decent malt whiskey and settle down with a comfortable Compton-Burnett. Sleep soundly and, come morning, drift down toward the kitchen. Take a little vinegar and clean off the paste from the previous day and, bingo - new oven. Cost in lucre? 70 pence tops. Score effort out of ten? - about two. Satisfaction level out of ten? - eleven. Sell Reckitt Benckiser shares now.

    ReplyDelete
  3. Damn - yes, of course! Sodium Bicarbonate! I even have some in the cupboard. Thanks for the tip, Mm - duly noted.
    I think the Poetry of Labels could well become an occasional series, tho few labels rise to the level of that 'dwell'...

    ReplyDelete
  4. Hasn't Mrs Nige learnt how to do this?

    ReplyDelete
  5. This is me giving a bitter laugh.

    ReplyDelete