Glancing at one of the local trade directories that come through the letterbox week after week, I spotted an ad for a company called 'No.1 PHD'. Not, alas, a business offering help with finishing that troublesome thesis – a bit too niche for Lichfield, that – but one devoted to Plumbing, Heating and Drainage. With so many graduates doing the sensible thing these days and becoming plumbers, this seems oddly apt: they're choosing PHD over a Ph.D. And quite right too.
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