Wednesday 19 September 2012

20 Per Cent More Creative

On the Today programme this morning, Jon Humphrys interviewed the new BBC Director General, one George Entwistle - the latest deeply uninspiring DG, this one apparently given the top job as a reward for presiding over the Jubilee River Pageant omnishambles; such are the ways of the BBC. His declared aim is an increase of 10 to 20 percent in 'creativity'. Now, Humphrys fired a few well-aimed (and well-merited) potshots Entwistle's way, but at no point did he ask the obvious question. What does he mean by 'creativity', and how would he know when he had achieved his 20 per cent increase in it? I ask because I genuinely have no idea. Does he simply mean productivity - i.e. creating more programmes? Or more programmes of a kind labelled 'creative', so that, say, turning out more dire dramas and crass sitcoms would tick the box? Does he mean being creative in coming up with new ideas or smarter ways of using resources? Creative accounting? I've no idea. Presumably he and the other grandes fromages at the BBC know what they mean, but I wish Humphrys had at some point asked him.


  1. I don't think they do know what they mean. They won't have thought it through, so it's a shame JH didn't ask. That would have made interesting listening and might even have been creative. I'm now going to ponder what I'd mean if I said it. I wish I could find a way ot attaching an emoticon here.

    1. That would have been very creative - maybe that's what he means - more emoticons!

  2. Yes, a most inauspicious start. Not sure we can rely on the 20% either, whatever it may mean. In the Gradgrind he suggested that his salary was 'not far off half' of that enjoyed by outgoing Mark Thompson and his £617K. Half of this grotesque sum is £308.5K. Entwistle will earn £450K. Er George, that's close to three-quarters. George, you must try and keep up...

  3. I guess that was a creative answer Mahlerman - 20 percent more creative....

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