I blame myself. When, last year, I posted a less than flattering review of my local Poundworld discount store, it clearly had a shattering effect on the company's morale – and now a failing Poundworld has been obliged to go into administration. Unless something turns up, it looks likely to become the latest casualty of the high-street retail cull.
The consensus view among the experts seems to be that the 'everything for a pound' business model is defunct. However, I feel I must point out that there is an obvious solution staring Poundworld in the face – Guineaworld. Yes – price everything at a guinea and sales revenue will instantly rise by five per cent. What's more, the change of name will raise the tone of the stores, and perhaps attract a rather better class of customer. Everyone's a winner.
In the circumstances, I'll waive my usual consultancy fee for this one.
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I hope you are not suggesting, with, perhaps, slightly patrician undertones, that the current clientele of Poundworld are somewhat below the salt?
ReplyDeleteI fear so, Guy. In my experience the quality prefer Poundland...
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