Tuesday, 12 June 2018

Poundworld: The Solution

I blame myself. When, last year, I posted a less than flattering review of my local Poundworld discount store, it clearly had a shattering effect on the company's morale – and now a failing Poundworld has been obliged to go into administration. Unless something turns up, it looks likely to become the latest casualty of the high-street retail cull.
  The consensus view among the experts seems to be that the 'everything for a pound' business model is defunct. However, I feel I must point out that there is an obvious solution staring Poundworld in the face – Guineaworld. Yes – price everything at a guinea and sales revenue will instantly rise by five per cent. What's more, the change of name will raise the tone of the stores, and perhaps attract a rather better class of customer. Everyone's a winner.
  In the circumstances, I'll waive my usual consultancy fee for this one.

5 comments:

  1. I hope you are not suggesting, with, perhaps, slightly patrician undertones, that the current clientele of Poundworld are somewhat below the salt?

    ReplyDelete
  2. I fear so, Guy. In my experience the quality prefer Poundland...

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