What would Captain Mainwaring say?

This morning I stepped into my local branch of Barclays bank to get some cash, and I am still aghast at what I found there. This branch has three indoor 'hole in the wall' machines, each with a different function, as was hitherto apparent at a glance. Now, however, the notice above each machine carries not an indication of what it does but a name. The machines are now 'Sally', 'Jake' and 'Mike'. Under each notice is a further notice, beginning 'Hello, I'm Sally/Jake/Mike, and here's what I can do for you...' Oddly, these notices didn't even line up with the names above, so that Jake had ended up under Sally, which I'm sure was very nice for him - but, not for the first time, I find myself asking Has the world gone mad? (Yes, I know the answer). More specifically, has the infantilised population really reached such a depth of imbecility that it can only relate to a bank machine if it's given a name and introduces itself? Or is it only the hotshot consultants brought in to make the bank more 'accessible' and 'friendly' who think we're that stupid? I hope so.